SPRING FORWARD: CREATIVE STRATEGIES TO HELP FREELANCERS BLOSSOM
Stories
•
September 5, 2025
In our series of interviews, we explore the demanding realm of independent work, touching on the ups, downs, and everyday necessities of freelance work within various design studios and brands for a career path. We had a conversation with Lee Chao. She generously shared insights into her journey to freelance work including the experiences that have significantly moulded her viewpoint and methodology until now.
The Independent Professionals: Lee Chao articulates the triggers and understandings indebted to her imaginative process. At the point of writing, she was collaborating with Penta, a designer based in New York.
Where the most time is spent
MF: Greetings Lee! Is everything well?
LC: Hello! I'm delighted to take part in this sequence. I have been somewhat swamped recently, but I'm gradually adjusting to a better rhythm in my professional commitments. It's beyond my wildest dreams to be able to maintain independent work, but I find myself so grateful for the opportunity.
MF: Who are you presently undertaking freelance work with?
LC: At the moment, I am freelancing with Natasha Jen at Pentagram, though my journey here has been quite intriguing. I initially joined Pentagram last year to work alongside Emily Oberman, but recently made a switch to contribute to a different project. Any freelancer can attest that flexibility is part and parcel of the game, and I'm thrilled to navigate this transition whilst remaining in surroundings that have become so endearing to me.